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Bring your green menorah over the Great Wall
By: Israel-Asia Leaders Fellow, Howe Wang
January 1, 2012
Bring your green menorah over the Great Wall

The early generation of Israeli business pioneers in China described their experience as using a chopstick to knock a hole in the Great Wall.

While actually doing that would surely terminate any business you have in China, it is a fairly accurate depiction of the difficulty of tapping into the market.

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